Adding your lead magnet to your newsletter creates variety in the content and provides the reader with a bonus item they may not have yet. There are 2 different ways to place a free offer (or lead magnet) in your monthly or bi-monthly newsletter. One method is to have a link to it in […]
Preheaders – A Worthwhile Email Marketing Tool
What is a preheader? I like to think of it as an additional headline or subject line. It gives me a little more room to introduce what my email is about. According to AWeber, it is a “A preheader is a short line of summary text that accompanies the subject line when viewing a message […]
