What you need for your Black Friday Sale!

Got your Black Friday Sale ready for your business?

It’s an exciting time of year for sales. Not only for your purchases, but for your subscribers and followers too!

It’s the biggest sale of the year so don’t let your business miss out on a big opportunity to make some revenue!

Here’s some stats on just how big Black Friday sales can be. And because we are all still dealing with the Covid pandemic, more people will be shopping online. The online sales will no doubt be even higher this year!

According to SpendMeNot.com;

“Black Friday 2019 saw 93.2 million buyers shopping online.”
“Black Friday online shopping sales hit $7.4 billion, which is an all-time high.”
“Average savings on Black Friday specials are 37%.”
“About 40% of shoppers made online purchases on Black Friday 2019.”

If you haven’t prepared for it don’t panic I’ve got you covered and you still have time to get it done!

Here’s what you need for your Black Friday Sale:

Pick a product or service to put on sale.
Decide how much you’re going to offer as your discount or what your sale is going to be. For example, is it a BOGO sale, is it a special offer on your services or a bundled item?
Create an image to use in your marketing. If you’re going to be promoting it for more than a week, it would be good to make 2-3 different images to use so that it’s not the same image being promoted over and over during that time.
Write 2-4 different social media posts that can be used leading up to it and some to use during the sale. Having some variety in your written sales posts also avoids your follower’s from scrolling past it because they already saw the post. So, it’s ok to tell them about the sale again but always begin each post differently so it does not appear to be the same post over and over in your feed.

**Remember a social media post may be truncated depending on the length of it, and which platform you’re using. So, if they all begin with the same words that’s all your readers will see and it will be scrolled past by your followers.

Set up your sale in your shopping cart and products (or whatever system you’re using to sell online) to be ready for the Black Friday special. If you’re using a coupon code, make for sure you allow for time to test it. Always leave yourself a few days to test the system just in case.
Write an email to announce the sale to your mailing list. Send it to your subscribers before the sale begins so they have a heads-up ahead of time. And taking it one step further…. if you can, a special coupon rate that is exclusive to your list and better than the regular Black Friday Sale discount would be a great way to show your subscribers that they matter to you. Remember that your mailing list needs these perks as part of being on your list. Make them feel good about signing up for it!
Schedule your Black Friday sale posts and images ahead of time. This will allow you (or your team) to continue with the regular social media tasks that need to be done outside of the special sale.