Simply put…it’s not a sound business idea to create situations that will mislead people or make them go through unnecessary steps for your info or items.
Sounds obvious right? Well ya, you would think….
Especially now, that more companies are learning to function online, it’s important more than ever to NOT do what these companies did below. We are more connected online these days and I was shocked that my experience with them happened at all due to the fact that these are bigger players in the marketing industry. It felt like a total newbie move in both cases.
I’ll keep the companies anonymous in both situations as I was refunded in one case and ended up not buying the product in the other. But perhaps, if I can share my experience with you, it can help you avoid making the same errors or having a pissed off customer who is trigger happy and would post about it online instead of using it as a learning lesson.
Bad Experience #1: Worst Way to Offer a Product or Lead Magnet
I had been receiving emails from a big-name digital marketing company for a while now and have found some of their free products helpful in the past.
Recently, I got an email that offered a massive discount on a product that was a specific marketing package.
It was described as a package that had items A, B and C in it. I bought it thinking “ok this is a good deal” and opened it up to review the contents. When I read it through, it was actually just item A, with several upsells for paid products which were items B, C, D, E etc.
I was shocked that one of the more well-known and larger marketing businesses that sell courses would do this! I was really ticked-off as I was anticipating so much more! It was misleading and wrong.
I emailed them about it and requested a refund. After I received it, I also unsubscribed. I had been contemplating it for a while, as this was also one of those companies that emails every second day.
Lesson to be Learned:
Don’t mislead your customers, prospects or your readers by describing your products or lead magnets as something that they are not!
We all want to sell our products and grow our mailing lists, but you don’t have to inflate it to make it more desirable to your readers. If the knowledge, service or item you’re selling or giving away is valuable and useful to your readers, describing the benefits and what’s in it for them, should be suffice. If it’s not, you need to go back to the drawing board with the entire item.
Bad Experience #2: Webinar Registration Nightmare!
I was on Instagram and came across a webinar that I signed up for from a well-known self-proclaimed Instagram guru, who grew their following and business using the social media platform alone.
When I registered, I had to pick a date and time that was listed. So, I picked a suitable time slot. And as soon as I registered, the webpage that I was taken to had the webinar name, the image for it, the date and time I picked and a video image (that didn’t work when you clicked it) with a link typed on it.
I closed out the page not thinking anything of it because I was expecting a confirmation email – which is the common strategy for any webinar I’ve registered for before. But nothing, no confirmation email! So, I went on with my day thinking maybe it was just delayed. Not all emails come instantly – right?
So, the next day I checked, and I still didn’t receive a confirmation.
I figured maybe they’ll just send out a reminder email – as most people do a few times before the scheduled webinar. A day went by and then came the webinar day I picked and …nope…again nothing!
I went back to the website to register once more. I had to pick a different time slot as the original one was not offered – meaning I had to wait – again! But the same thing happened – the webpage, no confirmation etc. This time, I emailed them to voice my concerns!
Here’s what I wrote:
“Have registered for 2 different classes only to receive no confirmation or link to join???? What gives? I see once you’ve registered there is a link for the webinar but nowhere does it say to take note of it because you won’t be sent a link via email for it! AND why wouldn’t you record your sessions?
What a hassle to have re-register to watch the webinar if you’ve missed it!! ….because no confirmation email with a link to join was sent UGH”
I got a reply with a link to watch it immediately…. So, they had recorded it after all…hmph what a waste of time!
Why they do not make this clear on the webpage after you register OR make you pick a date and time is beyond me!
I should have unsubscribed after the first try because the webinar was ok, but the person talked way too fast (like a waterfall was coming out of their mouth) and did not explain their material very well. They sped through the diagram that’s packed with text too small to read. Thus, the upsell to pay for the fantastic business exploding Instagram class. I guess you have to pay to get the slower more teachable method! Not me!
Lesson to be Learned:
If you’re hosting a webinar, send out a confirmation email with the webinar link and send out a couple reminders for it too, that also include the link to join. If it’s recorded, just send out the url to watch it in an email. Don’t make people think it’s a live session when it’s not.
Trust me, nobody cares about whether it’s live or not, they care more about the knowledge being provided (which is the reason they signed up for it in the first place) and they care more about what they’re going to get from your webinar which should be valuable and useful to them.