Creating content for marketing your business is not always an easy task.
Sometimes if feels downright impossible.
Content like a blog post, social media tips, social media images, videos etc.
It can be such a daunting job that sometimes we would rather do anything else and simply procrastinate! There are so many reasons and/or situations that keep us from moving forward. Things like…
- Writer’s block – you’re just stuck for an idea.
- You feel like a fraud – what if someone asks you a question you don’t know the answer to?
- You’re not sure if your topic is good enough.
- You’re not motivated – at ALL.
Sound familiar? Whatever, the reason is, you CAN do it and you NEED to! With a little pre-planning and a little inspiration, it can be done.
Throughout the year, you’ll need a minimum of 12 topics to write about – one for each month as you should be blogging at least once a month. Using your blog as your base for some of your monthly social media content is the best way to save time and repurpose your content. In a sense, it begins the content cycle each month. You can use your blog post to create your social media content and images. You can even repurpose the whole blog as a video post.
You just need to create the right headspace to get it done! Here’s a few things to help:
- Keep a list of topics that pop into your head and be diligent about writing them down when they do. Whether or not you use it, the ideas on your list may also inspire new ideas or you may use them later.
- Remember – and this a is a big one!… Just because it’s your idea doesn’t mean it’s a bad one or that it’s too simple. You can always expand on the topic by filling out the who, what, where, why and how. And if it’s a common topic, that doesn’t mean that you won’t be able to shed light on it in a way that someone else will find helpful. Just because someone else covered it doesn’t mean that everyone who read their article or scrolled past their post, understood it, was moved by it, was motivated by it, used it or had their problem solved.
- Even if writing isn’t your cup of tea, start by writing as if you’re talking to someone about it. It doesn’t have to be formal to be good! In fact, most people will absorb and read it faster if it’s in plain everyday language. Sharing your knowledge and expertise like this will be better absorbed by your audience if it’s easily understood. Nobody wants to feel confused or talked down to by overly formal writing.
- Get an accountability partner! Someone who also needs to create content that can schedule time with you so that you both have a partner who will make for sure you get some content created. You can bounce ideas off of one another and help one another writing it by reviewing the content created.
So, block off time in your schedule and start creating your content!
Need an accountability partner? Let me know! Maybe we can meet up once a month to help each other out and bounce ideas off of one another.