An article is one of the most important pieces of your marketing process or system… Why?
Well for two reasons….one because it serves as the base for, or the beginning of, other items that you need in your online marketing. And two, because it is the new content on your website that helps keeps it fresh and visible with the search engines. Search engines love new information to index!
An article is not just an article. It is so much more!
Without a focused starting point, it is difficult to build upon or grow in any direction. And nobody wants to waste time in their business trying to recreate the wheel month-after-month in their online content, after all “time is money”.
Once you have your article written, the marketing content process that you can initiate and add to with each item, looks like this:
Article – You come up with a topic to write about that will be of interest to your readers and helpful to them.
Blog post – The article is turned into a blog post and published.
Newsletter feature article or main topic – The blog post is then used as the main information item in your newsletter to your mailing list.
Social media content – The blog post itself is a social media post. You can use your blog post as piece of content for your social media marketing.
Create more social media content – The blog post can create other social media content by pulling out tips or bits of info from it.
Social media images – You can now design images to use online to
accompany the new social media posts.
Video – Turn your blog post into a video or video series.
Podcast – Turn your blog post into a podcast.
Bonus info – Grouped with other blog posts about similar or related topics can be listed together to enrich a lead magnet in the follow-up email series.
Future topic generator – It can be the inspiration for the next article or the connecting piece of information for it….where it all starts again.
By having an article written, you can save yourself time and frustration trying to create some of your marketing content each month, plus it can be repurposed to make new items in your online marketing resulting in a variety of media. And it can ALL be reused so, stay organized – keep a document of all your different kinds of content and record where and when you used it!
Need an uncomplicated, no-nonsense method for creating your marketing images? Join me for a One-on-One Marketing Image tutorial and start designing images today!