Having a website is a must for any business’ online presence in today’s world. Do you have a website for your company? Most business owners have a webmaster that creates and maintains the site for them. After all, they can be quite diverse depending on the needs of the company. And sometimes that means delegating […]
What you don’t know about Free Offers in your Newsletter
Adding your lead magnet to your newsletter creates variety in the content and provides the reader with a bonus item they may not have yet. There are 2 different ways to place a free offer (or lead magnet) in your monthly or bi-monthly newsletter. One method is to have a link to it in […]
We can Learn from these Marketing Mistakes!
Simply put…it’s not a sound business idea to create situations that will mislead people or make them go through unnecessary steps for your info or items. Sounds obvious right? Well ya, you would think…. Especially now, that more companies are learning to function online, it’s important more than ever to NOT do what these companies […]
Easy Way to Spice Up Your Social Media Content
Creating content for your social media channels can be time consuming and sometimes downright frustrating. Most people struggle with what to post and it’s important to have a variety of different content. Remember the recommended ratio is 30% Business / 30% Sales / 40% Personal. So, it’s even more important to put focus and variety […]
How to Create a Genuine Connection in your Newsletters
A newsletter that can create or foster a relationship with your reader is a powerful tool! In the last blog post, I talked about why email marketing is still a necessary part of your overall marketing in your business. Because it is a direct connection with your readers, you want to strengthen that relationship each […]
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